Pre-Launch Phase (2-3 Weeks Before Opening)

1. Teaser Campaign:
   • Social Media Teasers: Share mysterious, eye-catching images or videos hinting at the new store. Use captions like “Something sweet is coming to Visakhapatnam!” with a countdown to the opening date.
   • Email Teasers: Send teaser emails to your subscriber list with hints about the new store, building excitement.
   • Website Banner: Add a banner on the Bikanervala website about the upcoming store opening.
2. Influencer Partnerships:
   • Local Influencers: Collaborate with local food bloggers and influencers in Visakhapatnam to generate buzz. Have them share posts about the new store opening.
   • Exclusive Previews: Invite influencers for an exclusive preview of the store before the official opening. Encourage them to share their experiences on social media.
3. Contests and Giveaways:
   • Social Media Contests: Run contests on platforms like Instagram and Facebook. For example, “Guess the new store location and win a gift hamper!” or “Share your favorite Bikanervala memory.”
   • Early Bird Offers: Offer exclusive discounts or free gifts for the first 100 customers on the opening day.

Launch Day

1. Live Streaming:
   • Live Opening Ceremony: Stream the grand opening ceremony on Facebook Live and Instagram Live. Include a virtual tour of the store and interviews with key personalities.
   • Engage Viewers: Use live polls, Q&A sessions, and live giveaways during the stream to engage viewers.
2. Social Media Blitz:
   • Real-Time Updates: Share real-time updates, photos, and videos from the launch event across all social media channels.
   • User-Generated Content: Encourage customers at the event to share their photos and experiences using a dedicated hashtag, such as #BikanervalaVizagLaunch.
3. Influencer Takeovers:
   • Influencer Coverage: Have local influencers take over Bikanervala’s social media accounts for the day, providing live coverage and personal insights.
4. Email Announcements:
   • Grand Opening Announcement: Send an email blast to the subscriber list announcing that the new store is officially open, highlighting special launch day offers.

Post-Launch Phase (1-2 Weeks After Opening)

1. Customer Reviews and Testimonials:
   • Encourage Reviews: Prompt customers to leave reviews on Google, Zomato, and social media. Offer incentives such as discounts on their next purchase for leaving a review.
   • Share Testimonials: Feature positive customer testimonials on Bikanervala’s social media and website.
2. Follow-Up Content:
   • Behind-the-Scenes Content: Share behind-the-scenes content from the launch event, including preparation, team efforts, and customer reactions.
   • Product Highlights: Post detailed features about different sweets, snacks, and gift hampers available at the new store.
3. Ongoing Engagement:
   • Weekly Offers: Continue to engage the audience with weekly offers and promotions exclusively for the Visakhapatnam store.
   • Customer Stories: Share stories and photos of customers enjoying Bikanervala products, using hashtags and encouraging more user-generated content.

Additional Marketing Channels

1. Google My Business:
   • Update Listing: Ensure the new store is listed with accurate information on Google My Business.
   • Post Updates: Use Google My Business posts to share updates, offers, and photos related to the new store.
2. Local SEO and PPC:
   • Local SEO: Optimize the store’s online presence for local searches by using relevant keywords and creating localized content.
   • PPC Campaigns: Run targeted Google Ads campaigns focusing on keywords like “Indian sweets Visakhapatnam,” “Bikanervala near me,” etc.
3. Online Food Delivery Partnerships:
   • Collaborations: Partner with food delivery platforms like Swiggy and Zomato for online orders and special promotions.
   • Exclusive Offers: Offer exclusive discounts for online orders from the new store.

By implementing this detailed digital launch campaign, Bikanervala can ensure a successful and engaging launch for their new store in Visakhapatnam, attracting both existing fans and new customers.

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How would you measure the success of your campaign (Key metrics/KPIs)ChatGPT

Measuring the success of the digital launch campaign for Bikanervala’s new store in Visakhapatnam involves tracking several key metrics and KPIs across different phases of the campaign. Here are the key metrics and KPIs to consider:

Pre-Launch Phase

1. Social Media Engagement:
   • Reach and Impressions: Track the number of people who see the teaser posts.
   • Likes, Comments, Shares: Measure engagement on social media posts to gauge interest and excitement.
   • Hashtag Performance: Monitor the usage and reach of the campaign-specific hashtag (e.g., #BikanervalaVizagLaunch).
2. Email Marketing:
   • Open Rates: Check the percentage of recipients who open the teaser emails.
   • Click-Through Rates (CTR): Measure the percentage of recipients who click on links within the email.
3. Influencer Impact:
   • Engagement on Influencer Posts: Track likes, comments, shares, and mentions on posts by influencers.
   • Follower Growth: Measure any increase in social media followers during the pre-launch phase.
4. Contest Participation:
   • Number of Entries: Track the number of participants in social media contests and giveaways.
   • User-Generated Content: Measure the amount of user-generated content shared using the campaign hashtag.

Launch Day

1. Live Streaming Metrics:
   • Live Viewers: Track the number of viewers during the live stream event.
   • Engagement During Live Stream: Measure comments, likes, shares, and questions during the live broadcast.
2. In-Store Metrics:
   • Foot Traffic: Count the number of visitors to the store on launch day.
   • Sales Volume: Track the total sales and number of transactions on launch day.
3. Social Media Blitz:
   • Real-Time Engagement: Monitor likes, comments, shares, and mentions of real-time updates and posts.
   • Hashtag Usage: Track the number of posts using the campaign hashtag during the launch event.
4. Influencer Takeovers:
   • Engagement on Influencer Content: Measure the engagement on posts shared by influencers during the takeover.
5. Email Campaign Performance:
   • Open Rates: Track the percentage of recipients who open the launch announcement email.
   • Click-Through Rates (CTR): Measure the percentage of recipients who click on links within the email.

Post-Launch Phase

1. Customer Feedback and Reviews:
   • Number of Reviews: Count the number of reviews received on Google, Zomato, and social media.
   • Average Rating: Track the average rating given by customers in their reviews.
   • Sentiment Analysis: Analyze the sentiment of customer reviews and feedback.
2. Social Media Metrics:
   • Continued Engagement: Measure ongoing likes, comments, shares, and mentions related to the new store.
   • Follower Growth: Track any increase in social media followers post-launch.
3. Website and Online Orders:
   • Website Traffic: Monitor the number of visitors to the Bikanervala website, particularly the store’s landing page.
   • Online Sales: Track the number and value of online orders from the Visakhapatnam area.
4. Email Campaign Performance:
   • Open Rates and CTR: Measure the performance of follow-up emails and newsletters.
5. In-Store Metrics:
   • Foot Traffic: Track the number of visitors to the store in the weeks following the launch.
   • Sales Volume: Monitor the total sales and number of transactions post-launch.
6. Promotion and Offer Effectiveness:
   • Redemption Rates: Track the redemption rates of early bird offers, discounts, and promotions.

Overall Campaign Performance

1. Brand Awareness:
   • Brand Mentions: Track the number of times Bikanervala is mentioned across social media, blogs, and news articles.
   • Media Coverage: Measure the amount and reach of any media coverage received.
2. Return on Investment (ROI):
   • Campaign Costs vs. Revenue: Compare the total cost of the campaign to the revenue generated from the new store.
   • Customer Acquisition Cost (CAC): Calculate the cost to acquire each new customer through the campaign.

By analyzing these metrics and KPIs, you can gain a comprehensive understanding of the campaign’s success and areas for improvement, ensuring future campaigns are even more effective